Sandra Denda:
Job titles do not define us! Nor, do they describe who we are and all of the thousands of experiences we have had throughout life whether it be personal or professional. A job title cannot capture a life’s story, the hard work and the patchwork of experiences and skills we have acquired. Creativity cannot be squeezed into a title, but it is nurtured, changeable, expansive and ever evolving! In my case it is a puzzle with a lot of pieces that didn’t always make sense, but intuitively, eventually they all fit in together.
I have always been curious about how we sense, choose and navigate the world and researching the phenomenon of intuition has been my lifelong companion that I never get tired of. In fact, I have an excellent ‘bullshit radar’ I pride myself on! Many of my most important life-changing decisions were purely based on intuition and most certainly not based on logic or reason. (book on intuition soon to follow)
I grew up in Germany, spent much of my teenage years with my dad in Mexico travelling the country, lived in Greece for four years working in hotels and I moved to London at a young age. I was always fiercely independent.
I spent seven years working in the luxury hotel and restaurant industry in London, at the London Hilton Park Lane, Harvey Nichols’ Fifth Floor restaurant (one of the most sought after Restaurants at the time) and I opened the OXO Tower Restaurant as Head of Reservations as part of a team — That experience gave me an instinctive understanding of service, human behaviour, excellence and what true luxury actually feels like — beyond the surface.
Later on I worked at a media agency for sixteen years where I truly discovered my creativity designing and decorating many pitch theatres for new business pitches, being the queen of entertainment and events organising and managing a team. I thrived and was interested in anything health and wellness and was a Co-founder of the agencies Wellness project. During this period I also studied creative writing, psychology and social sciences at the Open University in the UK, trained as a certified life coach, and hold a UK beauty therapy qualification.
Intuition, wellness, longevity and anti-ageing — inside and out — have been a consistent thread in my life for over 25 years, long before they became industry buzzwords.
My writing reflects this synthesis. I explore luxury travel, beauty, wellness and lifestyle through intuition — not as something abstract or mystical, but as a practical intelligence that informs decision-making, creativity, leadership and wellbeing. This perspective led me to adjust my book Intuitive AF: Everything Talks to Me! (the title might change!), an exploration of intuition as a living, everyday skill rather than a niche concept.
I believe that luxury, at its best, is not about excess — it’s about attunement. Knowing what works. Knowing what nourishes. Knowing when something simply feels right.
This is an invitation to experience travel, beauty and life itself a little more intelligently — and a lot more intuitively.
Intuitive Lifestyle: travel & luxury experience: translated into felt intelligence